A Community Rallies: 24 Hours of Giving in Southwest Washington
What happens when the Southwest Washington community unites to participate in one day of giving designed to directly benefit non-profit organizations in Clark, Cowlitz and Skamania counties? For a 24-hour period on September 20, 2018 “Give More 24!” did just that, and the result was an astounding $1.3 million dollars raised all in one day, to benefit 155 local charities.
Give More 24! was introduced to Southwest Washington by the Community Foundation for Southwest Washington (CFSWW). Organized in 1984, CFSWW’s mission is “to inspire a culture of giving to create a vibrant and engaged community.” Based on similar successful events held globally, the foundation launched the first Give More 24! event in 2014. Maury Harris, marketing and communication specialist for CFSWW explains the genesis for this idea: “We felt like a locally focused giving day would be more successful for our local nonprofits, because it connects people in our community with causes they can actually see, talk to and volunteer with. It makes giving easy, accessible and fun. The giving day concept also seemed like a great way for local causes to utilize a strong, collective voice with the goals of inspiring our community to learn more about the great organizations working in our backyards.”
Approaching its sixth year, as the amount of money raised and number of participants increases, the success of this idea is clear. And the concept is simple.